"Six powerful guest post tactics that no one's talking about" by Tom Ewer

Before reading Tom Ewer’s “Six powerful guest post tactics that no one’s talking about,” I hadn’t even thought about guest blogging. In fact, I didn’t even know people did that. We just recently learned about blogging in class and how to make a successful blog. This article is a great resource for anyone interested in generating more blog followers.

What is guest posting?

Guest posting is when a blogger lets another blogger post an article on his or her website. This article, written by Ewer, is a guest post he wrote for Pro Blogger. Ewer’s blog is called “Leaving work behind” and it is meant to provide tips to people who wish to be self-employed. In this article he wrote for Pro Blogger, he discusses ways to increase traffic to a blog by writing for another blog.

Love your blog

Most of the article discusses how to choose what blog to write a guest post for. According to Ewer, it’s important to choose one that would generate the most traffic. Like Mark Briggs says in Journalism Next, it is important to “love your blog.” In his article Ewer says that it is equally important when guest posting to write for a blog that is loved.

“If a blogger doesn’t love their blog, its subscribers certainly won’t. And by extension, you will receive little to no traffic.” ~Tom Ewer

Loving a blog, according to Ewer, means updating the site frequently and posting new blogs in a consistent manner.

Interact with readers

Ewer also talks about the importance of choosing to guest post for a blogger who is actively involved in the community of readers and subscribers. He encourages guest bloggers to make sure the blogs they’re writing for have many comments on each post.

“If a blog’s community is highly engaged with the owners’ posts, they are far more likely to take interest in a guest post.” ~Tom Ewer

The importance of interacting with readers was discussed in the text book and in class.

General blogging tips

Besides information geared toward guest blogging, Ewer offered tips on writing a good blog that were listed in Journalism Next.

These include:

  • Breaking the post into short paragraphs
  • Using bold and italics to highlight key information
  • Using sub-headers
  • Using images
  • Using lists

Blog length debate

In Journalism Next, Briggs says that it’s best to keep blogs short. Ewer disagrees with that theory and says that longer blogs can be beneficial.

“If you are writing interesting and engaging content, people will find the time to read it.” ~Tom Ewer

I found that interesting that Ewer goes against a common theory about blogs. I’m not sure if I fully agree or disagree with his belief. On one hand, some people may be in a hurry and want to get information fast. They may be turned off by a longer blog post. However, if someone is really interested in the subject, they will want as much information as they can acquire. They probably will read through an entire blog regardless of its length.

Benefits of guest blogging

Photo Credit: seosmarty

I found the whole article to be interesting and surprising because I had never given such a concept any thought. I’ve always seen blogging as a website controlled and written by a single person. I didn’t think people wrote for other people’s blogs.

Guest blogging can be a good tool for journalism and communications students because it is a great way for them to get their name out there. If they only write for their own blogs, they are limiting their audience. By putting their names on other blogs, they can attract more subscribers and create a better web presence.

Further Reading: